Chapter 3: Exploring Startup Funding Options

By Rachelle Hare, Senior Commercial Lawyer and Business Adviser, Owner of Blaze Business & Legal, 18 November 2023. Rachelle has been advising startups both legally and commercially for over 23 years.

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Chapter 3 of the Ultimate Guide to Startup Funding


As an entrepreneur seeking funding for your startup, you're faced with a large number of funding options. Each option comes with its own advantages, disadvantages, and implications for your business. In this chapter, we consider the array of funding sources available to startups, ranging from bootstrapping to loan financing to angel investing. We'll explore the benefits and drawbacks of each approach and provide practical guidance on assessing and pursuing the funding options that best align with your startup's needs and goals.

Funding vs Financing

Notice in our Ultimate Guide to Startup Funding that we are using the term "Funding" consistently throughout, rather than "Financing". While there are some nuances to this - including that people often use the words interchangeably - we think the word "Funding" is more appropriate when considering the needs of a startup.

"Financing" tends to have implications of traditional funding through a lending institution, and we wanted to make clear that many of the funding options available to startups exist outside the traditional lending institution world. These lending institutions (for example, NAB, Commonwealth Bank, Westpac, ANZ in Australia) still play a huge part in funding startups in Australia and around the world, and we discuss this later in our Ultimate Guide.

But other options do exist. 

Exploring Startup Funding Options. Blaze Business & Legal Logo.

Understanding the Funding Spectrum

Before we discuss specific funding options in more detail, it's important to understand the broader spectrum of funding sources available to startups. This spectrum ranges from self-funding (bootstrapping and personal investment in your own business) through to seeking investors, to taking out a loan, to crowdsourcing, and to seeking a grant.

Here's a handy table giving you a broad overview - keep in mind that some of these options contain a number of variances, which we will discuss further down in this Ultimate Guide. 


Funding Option


When can this Option be used?

Pros of Option

Cons of Option

Additional Considerations


Self-Funding (Bootstrapping)

Using personal savings, revenue generated by the business, or funds from friends and family to finance the startup without external investment.

- In the early stages of a business when personal resources are available. 

- For small-scale or low-cost ventures.

- Full control over the business

- No equity or debt obligations

- Flexible decision-making

- No interest or repayment requirements

- Limited access to capital

- Personal financial risk

- Slower growth potential

- May exhaust personal resources

- Consider seeking financial advice for personal budgeting and risk assessment.

- Legal documentation for personal investments may vary.

- Consider whether the money will be repaid in the future.


Seeking Investors

Attracting investors, such as angel investors or venture capitalists, who provide capital in exchange for equity in the company.

- When the business has growth potential and requires substantial capital. - When investors' expertise aligns with the startup's goals.

- Access to significant capital

- Expertise and mentorship from investors

- Potential for rapid growth

- Sharing financial risk with investors

- Dilution of ownership and control

- Pressure to meet investor expectations

- Competitive pitching process

- Equity-sharing

- Legal Advisers required for equity agreements and compliance. 

- Financial Advisers required for valuation and negotiation. 

- Due diligence documentation for investors.


Taking Out a Loan

Borrowing funds from financial institutions or lenders, with the obligation to repay the principal amount plus interest over time.

- When immediate capital is needed for specific purposes (eg equipment purchase).

- When a startup has a strong credit history and collateral.

- Immediate access to capital

- No equity dilution

- Interest payments may be tax-deductible

- Potential for credit building

- Debt obligations and interest costs - Repayment pressure

- Collateral may be required

- Approval may be challenging

- Interest rates may rise

- Legal Advisers required for loan agreements and terms. 

- Financial Advisors required for loan structure and interest rates.

- Detailed loan documentation and compliance needed.



Raising funds from a large number of individuals, typically via online platforms, in exchange for rewards, equity, or interest.

- When the startup has a compelling story or product that can attract a broad audience.

- When early supporters are essential to success.

- Access to a diverse pool of investors

- Potential for viral marketing and brand exposure

- Flexible fundraising options

- Complex regulatory considerations

- Crowdfunding platform fees

- Time-consuming campaign management

- High competition

- Legal Advisers required for compliance with crowdfunding regulations.

- Marketing professionals required for campaign strategy. - Clear terms and conditions required for backers.


Seeking a Grant

Applying for non-repayable funds provided by government agencies, private organisations, or foundations to support specific projects.

- When the startup aligns with the grantor's mission and objectives.

- When funding is needed for research, innovation, or social impact projects.

- No repayment required

- Financial support for specific initiatives

- Enhances credibility and legitimacy

- Encourages innovation

- Highly competitive application process

- Specific eligibility criteria

- Limited flexibility in fund allocation

- Reporting requirements

- Some funding contribution may be required

- Grant writing specialists may be required for crafting compelling proposals. 

- Legal Advisers may be required for grant compliance and reporting.

- Thorough documentation of project plans and budgets required.

Please note that seeking professional advice and having proper legal documentation and contracts drawn up is crucial for ensuring compliance and minimising risks when utilising these funding options. 

1. Bootstrapping

Bootstrapping is often the first step for many entrepreneurs. It allows you to get your startup off the ground with minimal external funding, relying on your personal resources and revenue generated by the business. Here are the key aspects to consider:


  • Full Control: You retain complete control over your business and decision-making.
  • Minimal Debt: Since you're not taking on loans or outside investment, you avoid accruing debt.
  • Focus on Profitability: Bootstrapping encourages a focus on revenue generation and profitability from the outset.
  • Resourcefulness: It fosters resourcefulness and creativity in finding cost-effective solutions.


  • Limited Resources: Bootstrapping may limit your initial resources, slowing down growth.
  • Risk: Your personal finances may be at risk if the business encounters financial challenges.
  • Slower Growth: It can result in slower growth compared to well-funded competitors.
  • Opportunity Costs: By not seeking external funding, you might miss out on growth opportunities.

Action Items:

Assess your personal savings and financial resources to determine the extent to which you can bootstrap your startup.

Develop a clear plan for generating revenue and achieving profitability early on.

Consider the potential need to supplement bootstrapping with other funding options as your business grows.

2. Loans

Startup loans can come from various sources, including traditional banks, online lenders, and government programs. These loans provide a lump sum of capital that must be repaid over time, often with interest. Here are the key aspects to consider:


Access to Capital: Loans provide a substantial infusion of capital that can be used for various purposes, such as product development, marketing, or expansion.

Control: Unlike equity investment, loans don't require you to give up ownership or equity in your startup.

Predictable Payments: Loan terms typically include fixed monthly payments, making it easier to budget and plan for repayment.


Debt Obligation: You're obligated to repay the loan, regardless of the startup's financial performance.

Interest Costs: Interest payments can add up over time, increasing the overall cost of borrowing.

Credit Requirements: Eligibility for loans may depend on your credit history and business track record.

Collateral: Some loans may require collateral, such as personal assets, to secure the loan.

Action Items:

Evaluate your startup's financial needs and assess whether taking on debt aligns with your growth strategy.

Research different types of startup loans and their eligibility criteria, including traditional bank loans, Small Business Administration (SBA) loans, and online lenders.

Prepare a comprehensive loan application that includes your business plan, financial projections, and a solid repayment strategy.

3. Equity Investment

Equity investment involves selling a portion of ownership in your startup in exchange for capital. It often comes from angel investors, venture capitalists, or private equity firms. Here are the key aspects to consider:


Significant Capital: Equity investment can provide substantial funding for growth and expansion.

Expertise and Networks: Equity investors often bring valuable expertise, mentorship, and industry connections to the table.

Shared Risk: Investors share in the risks and rewards of the business, aligning their interests with yours.

Potential for Rapid Growth: With ample capital, your startup can pursue growth opportunities more aggressively.


Equity Dilution: Selling equity means diluting your ownership and control over the business.

Investor Expectations: Equity investors may have expectations for a specific return on their investment, which can create pressure to achieve high growth.

Loss of Control: As you bring in external investors, you may have to cede some decision-making authority.

Action Items:

Assess whether your startup's growth trajectory and scalability make it an attractive candidate for equity investment.

Identify potential angel investors or venture capitalists who align with your industry and vision.

Prepare a compelling pitch deck and business plan that clearly communicates your startup's value proposition and growth potential.

4. Grants

Grants are non-repayable funds provided to startups by government agencies, private organizations, or philanthropic foundations. They are typically awarded for specific purposes, such as research, innovation, or community development. Here are the key aspects to consider:


Non-Repayable: Grants do not require repayment, allowing you to access capital without incurring debt.

Support for Specific Initiatives: Grants can support specific projects, research, or initiatives that align with the grantor's mission.

Credibility Boost: Receiving a grant can enhance your startup's credibility and attract other investors.


Competitive: Grant applications can be highly competitive, with many startups vying for limited funding.

Specific Requirements: Grants often come with specific requirements and reporting obligations.

Grantor Objectives: Your startup's goals and mission must align with the grantor's objectives to be eligible for funding.

Action Items:

Research government and private grants applicable to your startup's industry and focus area.

Ensure your business aligns with the grantor's mission and objectives before applying.

Craft a persuasive grant application that clearly outlines your project's goals, impact, and alignment with grantor objectives.

5. Crowdfunding

Crowdfunding involves raising capital from a broad audience, often through online platforms. It can take various forms, including rewards-based crowdfunding, equity-based crowdfunding, and peer-to-peer lending. Here are the key aspects to consider:


Broad Reach: Crowdfunding platforms can help you reach a large audience of potential backers.

Diverse Funding Sources: Crowdfunding allows you to collect small contributions from a wide range of individuals.

Validation: Successful crowdfunding campaigns can serve as market validation for your product or idea.


Campaign Effort: Running a crowdfunding campaign requires significant effort, including marketing and engagement with backers.

All-or-Nothing: Some crowdfunding platforms operate on an "all-or-nothing" model, meaning you must reach your funding goal to receive any funds.

Equity Obligations: In equity-based crowdfunding, you may need to share ownership and provide equity to backers.

Action Items:

Evaluate the type of crowdfunding that aligns with your startup's goals, whether it's rewards-based, equity-based, or peer-to-peer lending.

Create a compelling crowdfunding campaign that engages potential backers and clearly communicates the value of your startup or product.

Be prepared to actively promote and manage your crowdfunding campaign to ensure its success.

Diversifying Funding Sources

One important strategy for managing risk and ensuring financial stability is diversifying your startup's funding sources. Relying on a single source of funding can expose your business to vulnerabilities if that source dries up. By diversifying, you spread the risk and increase your financial resilience.

Action Item:

Consider a mix of funding sources that align with your startup's growth stage and goals. For example, you might combine bootstrapping, loans, and equity investment to fund different aspects of your business.


In this chapter, we've explored the wide array of funding options available to startups, ranging from bootstrapping to external financing through loans, equity investment, grants, and crowdfunding. Each option comes with its own set of advantages and disadvantages, making it essential to carefully assess which aligns best with your startup's unique needs and goals.

Remember that the choice of funding is not static and can evolve as your startup grows and matures. What works at one stage of your business may not be the best fit at another. As you progress in your funding journey, keep an eye on your startup's financial health and adapt your financing strategy as needed to achieve your entrepreneurial aspirations.

What's Next?

In the next chapter, we'll look at the specific nuances of Seed Funding and Angel Investors, exploring how these early-stage funding options can propel your startup to new heights. We'll also give practical insights and actionable guidance on navigating this critical stage of your startup funding journey.

Check out Chapter 4: Seed Funding and Angel Investors here.

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About the Author

Rachelle Hare

Rachelle Hare

Rachelle Hare is a highly experienced Construction Lawyer and Contract Lawyer, with over 23 years of experience in Tier 1 and Tier 2 Construction Firms, Top Tier Private Practice and Government.

With 23+ years of experience as a Senior Lawyer, Strategic Contracting Adviser and Management Consultant in Construction Law, Contracts, Major Projects, Commercial Advisory, Compliance, Procurement, Contract Management and Risk Management, Rachelle has the rare skills to offer you seamless business advice and legal advice to help support your organisation.

As well as a Lawyer and Business Adviser, Rachelle has also acted as a Strategic Procurement Adviser, Compliance Manager, Strategic Risk Adviser and Commercial Manager.

Rachelle owns
Blaze Business & Legal, a combined Commercial Law Firm and Business Advisory Firm located in Brisbane, Queensland, Australia. Blaze Business & Legal assists a broad range of clients in the Construction Industry and related industries, and advises owners, contractors, subcontractors, NFPs and other organisations on a broad range of Construction Law, Commercial Law, Business Advisory and Management Consulting issues in Brisbane, Queensland and around Australia.

Rachelle also owns Blaze Professional Learning, where she offers practical contracting skills, hands-on experience in drafting and working with contracts, and industry insights to help Professionals upskill and advance their careers with real-world skills.

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