What is Business Strategy?

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What is Business Strategy? 2

Definition of Business Strategy

A Business Strategy outlines the company’s direction and helps guide the allocation of its resources to pursue the best opportunities for growth and competitive advantage. So what is business strategy? It refers to a company’s plan to achieve its goals and objectives. It guides the direction of the company by helping to allocate its resources towards the best possible opportunities for increasing sales and maintaining a competitive advantage in the market.

The Fundamental Elements of a Business Strategy

A successful business strategy consists of three key elements:

1. Business Objectives and Goals

The first step in formulating a business strategy is to clearly define the company’s objectives and goals. These objectives should align with the company’s mission and vision.

2. Core Products and Services

Identifying the company’s core products and services is an integral part of creating a business strategy. It’s important to focus on what the company does best and how it differentiates itself from competitors.

3. Target Audience

Knowing the company’s target audience is crucial. Businesses need to understand their customers’ needs, preferences, and behaviors to successfully tailor their products and services.

The Role of SWOT Analysis in Business Strategy

1. Understanding SWOT Analysis

SWOT Analysis is a strategic planning tool that helps identify a company’s Strengths, Weaknesses, Opportunities, and Threats.

2. Implementing SWOT Analysis for Strategic Planning

Using SWOT analysis can provide valuable insights that can help in formulating a robust business strategy. It informs decision-making and helps businesses leverage their strengths and opportunities, mitigate weaknesses, and guard against threats.

Different Types of Business Strategies

There are different types of business strategies that companies can employ based on their specific circumstances and goals.

1. Cost Leadership Strategy

Companies following this strategy aim to become the lowest-cost producer in the industry.

2. Differentiation Strategy

Businesses using this strategy strive to offer unique products or services that customers perceive as distinct.

3. Focused Strategy

This strategy involves focusing on a specific niche market.

4. Growth Strategy

A growth strategy involves expanding the business through new market entries, product innovation, or acquisitions.

Crafting a Successful Business Strategy

1. Identifying the Business Mission

The first step in crafting a successful business strategy is identifying the business mission. This mission statement should outline the company’s purpose and values.

2. Conducting a Comprehensive Market Analysis

A thorough market analysis is key to understand your competitors, market trends, and customer needs.

3. Formulating Business Strategy: Pulling it all Together

Once the mission is clear and market analysis is conducted, it’s time to formulate the strategy that aligns with the company’s objectives and market opportunities.

Monitoring and Updating Your Business Strategy

Business strategies are not static – they require regular reviews and adjustments.

1. Regular Reviews and Adjustments

Companies should consistently monitor their business strategies to ensure they are meeting their goals.

2. Responding to Market Changes

Companies need to be adaptable, updating their business strategy to respond to changes in the market environment.

Hypothetical Examples of Successful Business Strategies

A. Case Study 1: TechOne Software

TechOne Software, a $25 million revenue company, successfully employed a focused business strategy. They developed a specialised software for the healthcare industry.

Their comprehensive understanding of the niche’s unique needs and challenges enabled them to offer tailored solutions that outperformed general-purpose software. This business strategy led to increased customer loyalty and positioned them as leaders in their niche.

B. Case Study 2: Natural Groove Foods

Natural Groove Foods, a $5 million revenue business, differentiated themselves in the crowded food industry by offering all-natural, organic, and locally-sourced products. Their clear understanding of the growing consumer demand for healthy and sustainable foods enabled them to create a unique value proposition.

They emphasised their commitment to local farmers and sustainable practices in their marketing. As a result, they attracted a loyal customer base that valued their philosophy as well as their products, leading to substantial business growth.

My Top Tip: How to Enhance your Current Business Strategy

In reality, all businesses have a business strategy, even if it’s not defined or written down. Simply by virtue of the business having been formed with a purpose and intent, there exists some form of strategy for the business.

However, it’s those businesses who intentionally develop their business strategy, write it down, and regularly revisit it, that usually end up being the most successful.

The act of clearly articulating a business strategy brings with it a sense of clarity and direction that can significantly contribute to a company’s success.

By writing the strategy down, you can consider it using different areas of the brain, and you’d be surprised how many new ideas this often sparks. In addition, writing down your business strategy allows you to share it with others, including your officers and employees. This begins the buy-in process and the start of the development of a business culture that will grow and nurture the business strategy.

In My Experience…

Throughout my career in business consulting and law, I’ve found that a successful business strategy often boils down to flexibility, a deep understanding of your market, and a consistent focus on your company’s core strengths.

Regularly revisiting and revising the strategy is equally crucial as market trends, competition, and customer preferences continually evolve.


Understanding what business strategy is and how to effectively implement it can significantly contribute to a company’s success. By consistently focusing on their mission, identifying their core offerings, knowing their target audience, and adapting to market changes, businesses can create a strategic blueprint for sustainable success.


1. What is business strategy?

A business strategy outlines the company’s direction and helps allocate its resources to pursue the best opportunities for growth and competitive advantage.

2. How does SWOT analysis contribute to a business strategy?

SWOT analysis contributes to a business strategy by identifying a company’s Strengths, Weaknesses, Opportunities, and Threats. It helps inform decision-making and allows businesses to leverage their strengths and opportunities while mitigating weaknesses and threats.

3. What are the key components of a successful business strategy?

Key components of a successful business strategy include clear business objectives and goals, identification of core products and services, understanding of the target audience, and consistent monitoring and adjustment in response to market changes.

4. How often should a business strategy be reviewed and updated?

Business strategies should be regularly reviewed and adjusted to keep pace with market changes, competitive pressures, and customer preferences.

5. How do different types of business strategies benefit a company?

Different business strategies offer various benefits to their company. For example, a cost leadership strategy can help increase market share, while a differentiation strategy can boost profitability.

6. Can small businesses also benefit from implementing business strategies?

No matter the size, every business can benefit from having a clear strategy that guides its operations and decision-making.

7. What role does the target audience play in a business strategy?

Understanding the target audience is vital as it informs product development, marketing efforts, and overall business strategy. A deep understanding of customer needs and preferences can lead to more effective business strategies.

8. How can a business strategy contribute to the overall growth of the company?

A well-implemented business strategy helps a company focus its resources efficiently, identify profitable opportunities, differentiate from competitors, and adapt to changing market conditions, all of which contribute to business growth.

9. Is it necessary to change business strategies with changing market trends?

Tt’s essential for a business to change business strategies based on changing market trends, in order for the business to stay competitive and relevant.

10. How do I know if my business strategy is effective or not?

Regular reviews of business performance against the set objectives and goals can provide insights into the effectiveness of the business strategy. If the business is meeting its objectives and consistently growing, it’s a good indication that the its business strategy is effective.

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About the Author

Rachelle Hare

Rachelle Hare

Rachelle Hare is a highly experienced Construction Lawyer and Contract Lawyer, with over 23 years of experience in Tier 1 and Tier 2 Construction Firms, Top Tier Private Practice and Government.

With 23+ years of experience as a Senior Lawyer, Strategic Contracting Adviser and Management Consultant in Construction Law, Contracts, Major Projects, Commercial Advisory, Compliance, Procurement, Contract Management and Risk Management, Rachelle has the rare skills to offer you seamless business advice and legal advice to help support your organisation.

As well as a Lawyer and Business Adviser, Rachelle has also acted as a Strategic Procurement Adviser, Compliance Manager, Strategic Risk Adviser and Commercial Manager.

Rachelle owns
Blaze Business & Legal, a combined Commercial Law Firm and Business Advisory Firm located in Brisbane, Queensland, Australia. Blaze Business & Legal assists a broad range of clients in the Construction Industry and related industries, and advises owners, contractors, subcontractors, NFPs and other organisations on a broad range of Construction Law, Commercial Law, Business Advisory and Management Consulting issues in Brisbane, Queensland and around Australia.

Rachelle also owns Blaze Professional Learning, where she offers practical contracting skills, hands-on experience in drafting and working with contracts, and industry insights to help Professionals upskill and advance their careers with real-world skills.

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