What To Do When Your Business Is Losing Money


Facing financial losses in your Australian business can be daunting. However, taking proactive steps to address the situation is crucial for regaining financial stability and steering your business towards success.

Assessing the Situation

Begin by thoroughly analysing your financial statements. Examine cash flow, profit and loss reports, and balance sheets to gain insight into your business's financial health. Identify key performance indicators (KPIs) and trends to pinpoint areas requiring immediate attention.

Recommended Steps:

  1. Review monthly financial statements.
  2. Calculate key financial ratios.
  3. Compare current performance to historical data.
  4. Identify trends and patterns.
  5. Highlight areas of concern.
  6. Determine root causes of financial losses.
  7. Set specific objectives for improvement.

Identifying the Root Causes

Conduct a SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. Assess market conditions, operational inefficiencies, and customer feedback to uncover the underlying reasons for financial losses.

Recommended Steps:

  1. Gather relevant data and information.
  2. Identify strengths and weaknesses within your business.
  3. Analyse external opportunities and threats.
  4. Evaluate market trends and competitor activities.
  5. Identify operational inefficiencies.
  6. Solicit feedback from customers and employees.
  7. Prioritise key issues for action.

Implementing Cost-Cutting Measures

Identify areas where costs can be reduced without compromising quality. Consider renegotiating supplier contracts, optimizing inventory management, and consolidating resources. Embrace lean management principles to eliminate waste and improve efficiency.

Recommended Steps:

  1. Conduct a comprehensive cost analysis.
  2. Identify non-essential expenses.
  3. Negotiate with suppliers for better terms.
  4. Implement energy-saving measures.
  5. Cross-train employees to increase flexibility.
  6. Automate repetitive tasks where possible.
  7. Monitor and review cost-saving initiatives regularly.

Increasing Revenue Streams

Explore opportunities to diversify your revenue streams. Consider introducing new products or services that cater to emerging market demands. Leverage digital marketing channels to expand your reach and attract new customers. Enhance customer experience to encourage repeat business and referrals.

Recommended Steps:

  1. Conduct market research to identify new opportunities.
  2. Develop innovative products or services.
  3. Expand distribution channels.
  4. Invest in targeted marketing campaigns.
  5. Enhance online presence through social media.
  6. Offer promotions or discounts to attract new customers.
  7. Provide exceptional customer service to foster loyalty.

Seeking Financial Assistance

Research government grants, loans, and funding opportunities available to Australian businesses. Blaze Business & Legal can provide guidance on eligibility criteria and assist with the application process. Explore alternative financing options such as crowdfunding or peer-to-peer lending platforms.

Recommended Steps:

  1. Research available funding options.
  2. Determine eligibility criteria.
  3. Prepare necessary documentation.
  4. Seek advice from financial advisors.
  5. Submit applications within deadlines.
  6. Evaluate terms and conditions carefully.
  7. Develop a contingency plan for funding.

Negotiating with Creditors and Suppliers

Initiate open and honest discussions with creditors and suppliers to negotiate revised payment terms or settlements. Seek temporary relief or forbearance agreements to alleviate immediate financial pressures. Building trusting relationships based on transparency and mutual understanding is key.

Recommended Steps:

  1. Review current payment terms and agreements.
  2. Contact creditors and suppliers to discuss options.
  3. Present a realistic repayment plan.
  4. Provide evidence of financial hardship.
  5. Negotiate revised terms or payment schedules.
  6. Document agreements in writing.
  7. Maintain regular communication to ensure compliance.

Seeking Professional Help

Engage the expertise of financial consultants or turnaround specialists, such as those at Blaze Business & Legal. Collaborate with industry peers and mentors to gain valuable insights and support. Develop a comprehensive turnaround plan with measurable goals and timelines.

Recommended Steps:

  1. Research reputable financial advisory firms.
  2. Schedule consultations with potential advisors.
  3. Discuss specific challenges and objectives.
  4. Review advisor qualifications and experience.
  5. Request references or case studies.
  6. Negotiate fees and terms of engagement.
  7. Establish clear expectations and communication channels.

Find out how to stop your business losing money

Discover Why Does My Business Lose Money?

Monitoring and Adjusting Strategies

Establish regular financial reviews and performance evaluations to track progress towards financial recovery. Stay agile and adaptable in response to changing market conditions. Make data-driven decisions based on real-time insights and feedback.

Recommended Steps:

  1. Set up a regular financial review schedule.
  2. Analyze variances against budgeted targets.
  3. Monitor key performance indicators (KPIs) closely.
  4. Identify areas of improvement and adjustment.
  5. Solicit feedback from employees and customers.
  6. Stay informed about industry trends and developments.
  7. Adjust strategies and tactics as needed to achieve goals.


While facing financial challenges may seem daunting, it's also an opportunity to reassess and realign your business for sustainable growth. By taking proactive steps, seeking expert guidance, and remaining adaptable, you can overcome obstacles and emerge stronger than before.

Don't let financial losses overwhelm you. Take proactive steps today to address the situation and set your business on a path towards financial recovery and success. Reach out to Blaze Business & Legal for expert guidance and support tailored to your business's needs.

By following these recommended steps and seeking assistance when needed, you can navigate the challenges of financial losses with confidence and emerge stronger on the other side. Remember, proactive action is key to overcoming obstacles and securing the future success of your business.


  1. How can I determine if my business is losing money?
    • Look closely at your financial statements, including profit and loss reports and cash flow statements. If expenses consistently outweigh revenue over a sustained period, it's a sign that your business is losing money.
  2. What are the common reasons for financial losses in a business?
    • Financial losses can stem from various factors such as declining sales, rising expenses, market fluctuations, or operational inefficiencies. Conducting a thorough analysis can help identify the root causes specific to your business.
  3. How can I cut costs without sacrificing quality?
    • Start by identifying non-essential expenses and negotiating better terms with suppliers. Look for opportunities to streamline processes and eliminate waste. Implementing technology and automation can also help reduce costs while maintaining quality.
  4. What strategies can I use to increase revenue during a downturn?
    • Explore diversifying your product or service offerings to meet changing market demands. Invest in marketing efforts to attract new customers and retain existing ones. Consider bundling products or offering promotions to stimulate sales.
  5. Are there government grants available to help businesses in financial distress?
    • There are various government grants and funding programs designed to support businesses during challenging times. Research available options and consult with experts, such as Blaze Business & Legal, for assistance in navigating the application process.
  6. How should I approach negotiations with creditors and suppliers?
    • Start by communicating openly and honestly about your financial situation. Present a realistic repayment plan and provide evidence of financial hardship if necessary. Establishing trust and maintaining regular communication is essential for successful negotiations.
  7. When is it time to seek professional help for my struggling business?
    • If you're unable to address financial challenges on your own or unsure about the best course of action, it may be time to seek professional assistance. Experts, like those at Blaze Business & Legal, can provide tailored advice and support to help you navigate through difficult times.

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Rachelle Hare and Shannon Drew, Blaze Business & Legal
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About the Author

Rachelle Hare

Rachelle Hare - Managing Director and Principal Practitioner of Blaze Business & Legal

Rachelle Hare

Rachelle Hare is a highly experienced Construction Lawyer and Contract Lawyer, with over 23 years of experience in Tier 1 and Tier 2 Construction Firms, Top Tier Private Practice and Government.

With 23+ years of experience as a Senior Lawyer, Strategic Contracting Adviser and Management Consultant in Construction Law, Contracts, Major Projects, Commercial Advisory, Compliance, Procurement, Contract Management and Risk Management, Rachelle has the rare skills to offer you seamless business advice and legal advice to help support your organisation.

As well as a Lawyer and Business Adviser, Rachelle has also acted as a Strategic Procurement Adviser, Compliance Manager, Strategic Risk Adviser and Commercial Manager.

Rachelle owns
Blaze Business & Legal, a combined Commercial Law Firm and Business Advisory Firm located in Brisbane, Queensland, Australia. Blaze Business & Legal assists a broad range of clients in the Construction Industry and related industries, and advises owners, contractors, subcontractors, NFPs and other organisations on a broad range of Construction Law, Commercial Law, Business Advisory and Management Consulting issues in Brisbane, Queensland and around Australia.

Rachelle also owns Blaze Professional Learning, where she offers practical contracting skills, hands-on experience in drafting and working with contracts, and industry insights to help Professionals upskill and advance their careers with real-world skills.

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